A Corad Creation
Corporate
Social Responsibility
Corporations
that take an active role in benefiting their communities gain
respect and admiration. The corporate identity of The Body Shop,
for example, is connected with commitment to environmental causes,
while the name McDonalds is synonymous with Ronald McDonald Childrens
charity.
As a creator
of products under the brand name A CORAD CREATION I also need
a responsible role in the community. As the creator of so many
children products, it is my wish that our corporate identity becomes
associated with a sincere effort to discourage youth smoking.
Smoking habits
or addiction begin with the young. Children and youth in all socio-economic
groups are subject to the temptations and negative health effects
of smoking.
A Corad Creation
aims to take a meaningful role in discouraging smoking at its
origin by encouraging youth to replace passive addiction with
a positive, active attitude toward life.
Our campaign
to draw attention to the problem of youth smoking will focus on
the message: GET OUT! GRAB LIFE! Smoke free!
We hope that
the Corad brand name becomes associated not only with the goods
and services we provide, but also with a genuine contribution
to a social cause of great importance.
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